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FF, CF and Chi are now under same umbrella


Julio Khor

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Fantastic but they're not merging these gyms under same brand. So, really, for us gym go-ers, it's not a good thing.

This means commercial gyms don't have competition and can get away with sub par quality since we don't have much choice, unless we go to local gyms.

Edited by iwannac
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12 hours ago, Julio Khor said:

Just get to know FF, CF and Chi are now under the Evolution Wellness umbrella. Wat do u think of this acquisition? 

Its great..now they can share their hottest fitness instructors for the gay scene.

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On 10/4/2018 at 9:58 PM, Julio Khor said:

Just get to know FF, CF and Chi are now under the Evolution Wellness umbrella. Wat do u think of this acquisition? 

 

FF= Fitness First
CF= Celebrity Fitness
Chi= CHi Fitness

Our greatest glory is not in never falling, but in rising every time we fall..

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Guest Sport-coholic
2 hours ago, jiriki said:

When was the acquisition done? There doesn’t seem to be any announcement on this. Hmm.

 

Feb 2017: https://www.fitnessfirst.com.sg/press-room/news/celebrity-fitness-fitness-first-asia-merge/

They had posted the news on their FB and sent e-mail to members. You must have missed it or you weren't a member yet then.  

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1 hour ago, Sport-coholic said:

 

Feb 2017: https://www.fitnessfirst.com.sg/press-room/news/celebrity-fitness-fitness-first-asia-merge/

They had posted the news on their FB and sent e-mail to members. You must have missed it or you weren't a member yet then.  

 

 

Thanks man for sharing! Yeah I wasn’t a member then. Does this mean FF members get to use Celebrity Fitness clubs? I don’t think so?

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Guest Sport-coholic
9 minutes ago, jiriki said:

 

 

Thanks man for sharing! Yeah I wasn’t a member then. Does this mean FF members get to use Celebrity Fitness clubs? I don’t think so?

Are you referring to Singapore? There's no Celebrity Fitness gyms in Singapore now. The ones in Junction 10 and City Square Mall had been rebranded as Fitness First gyms. If you are a Passport member, you will be able to access all the clubs. 

Edited by Sport-coholic
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12 hours ago, Sport-coholic said:

Are you referring to Singapore? There's no Celebrity Fitness gyms in Singapore now. The ones in Junction 10 and City Square Mall had been rebranded as Fitness First gyms. If you are a Passport member, you will be able to access all the clubs. 

 

I meant overseas like in Jakarta. Heard can use passport to access celebrity fitness clubs there.

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Guest Sport-coholic
55 minutes ago, jiriki said:

 

I meant overseas like in Jakarta. Heard can use passport to access celebrity fitness clubs there.

You need to check with Fitness First Singapore.

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  • 2 months later...

the idea of having all under the same umbrella under the Merger and Acquisition is from the business point of view a buyout or take over attempt for business synergy. When they did their press release back then, no mention of re-branding. it only means that members could potentially cross over brands - with fees to be paid to cross over. But not too sure what is the long-term impact as they generally don't do an upfront collection of gym memberships - which means if they close, members are not really affected.

 

FF used to be under two main shareholding - but has since been divested - split between various regions around the world under a different franchise. Which means lesser perks to sign up if you intend to use it globally. 

 

As per the summary of the re-branding in Asia.

  • Evolution Wellness Holdings Pte. Ltd. (“Evolution Wellness”) will have increased scale and reach, with an unrivalled network of 152 wholly-owned fitness clubs across Asia and revenues c. US$295 million
  • Brings together two of the most experienced management teams in the Asian health and fitness industry, with a combined staff strength of 7,000 and serving 400,000 members
  • Complementary service offerings, geographical footprint and business models position Evolution Wellness for success, as well as operational and cost optimisation post-integration
  • Backed by strong financial sponsors, Navis Capital Partners (“Navis”) and funds managed by Oaktree Capital Management, L.P. (“Oaktree”), to capture growth potential and further advance ambitions in the fast-growing Asian health and fitness industry

Life is like a river flowing into the sea, Love Life.

 

Love, Joy and Peace.

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