Jump to content
Male HQ

Abercrombie & Fitch Is Done With Logos


HendryTan

Recommended Posts

I see many "fashion conscious" friends always wearing expensive A&F polos with their its loud logos.

Now must tease them that they are so "out-dated".

 

http://www.businessinsider.com/the-end-of-an-era-at-abercrombie-and-fitch-2014-8/

_____________________________________________________

 

Abercrombie & Fitch is doing away with logos. 

The company said on an earnings call with analysts that the American logo business will be reduced to “practically nothing” by next spring, reports Kim Bhasin at The Huffington Post. 

After several disappointing quarters, Abercrombie is trying to lure back customers by offering more fashionable assortments. 

The brand’s fall assortments include floral dresses and printed t-shirts with no sign of the classic “Abercrombie & Fitch” logos. 

The departure from loud logos represents the end of an era for Abercrombie. 

 

screen%20shot%202014-08-28%20at%2011.32.

Abercrombie & Fitch

Abercrombie’s fall line shows a departure from its preppy aesthetic.

 

For years, the brand banked on customers shopping there because they thought the brand name was a status symbol. 

That meant getting the brand name on everything possible. 

Most high school kids in America wanted a t-shirt with Abercrombie’s classic logo. The company’s popularity with teens meant it could easily charge $35 for a t-shirt. 

Even celebrities were frequently spotted wearing the Abercrombie logo. 

 

rtr2f98o.jpg

Reuters

Abercrombie is also toning down the “nightclub vibe” in stores.

 

But lately, Abercrombie’s young customers have been moving away from logos and high-priced attire.

Because they would rather spend their allowances on Starbucks and iPhones, teens are shopping at cheap, fast-fashion retailers like Forever 21 and H&M. 

Abercrombie has to adapt to the times in order to save its North American business, which saw an 8% decline last quarter. 

Getting rid of logos isn’t the only change Abercrombie is making to its brand. 

The retailer is also toning down its racy advertising and the “nightclub vibe” in stores. 

Meanwhile, the logo will live on in Europe, where it is still popular with shoppers. 

Link to comment
Share on other sites

Does that spell the end of their topless male models working in stores? Oh noooooo!!!!!!!!!! :P

 

They don't have topless models for months now... they even stopped them in HKG... or they only have them during weekends... they are not making money.

It's an "old" brand lah, it had its golden years 10 years ago but now it's just fading....

Link to comment
Share on other sites

I don even rmb how does d logo now?

鍾意就好,理佢男定女

 

never argue with the guests. let them bark all they want.

 

结缘不结

不解缘

 

After I have said what I wanna say, I don't care what you say.

 

看穿不说穿

Link to comment
Share on other sites

To note this trend is in the US. In international markets, their brand still continues growing but it's Hollister not A&F. It occurs to me they're trying to brand A&F exclusive to the US markets.

Do the things at which you are great, not what you were never made for.”

Link to comment
Share on other sites

Have anyone ever thought why is it that it is so easy for angmoh to earn singapore customers money, by just putting a few good looking models in the ad and just putting the name abercrombie and fitch on the clothing ,

Whereas asian designers have to slog it out and make it in london, milan or new york before locals would consider it a 'prestige' brand, for example ashley isham, he is talented, but his clothes have to be worn by someone famous in the Uk, and the local newspapers have to report that so and so mini celebrity have worn some local designers clothes to a swanky bash in swinging london ,or attended some gala where the queen,elizabeth was the patron for said event before our local designers are seen to have arrived on the globa' fashion scene before locals can accept these designers as world class.

It says a lot about our local psyche, hmm, do we unconsciously still worship and put ang moh in general in a separate classs from locals.

An example i would like to use is the Bathing Ape brand , it is a t shirt, like any other t shirt, it is made in some third world sweat shop, the design of the ape on it is nothing spectacular but locals dont mind paying a premium for it, is it Egyptian cotton? No, is it made from gold threads, no . But some people find wearing it make them feel better than buying a local designers t shirr.

Well, what else can i say.

Link to comment
Share on other sites

local designer tee shirts ... tell me if they come out w similar designs/colors like ANF or Bathing Ape? i do not mind to buy them.

 

their tee is arty farty. usually only sisters will wear kind. its like plain monotone tees for runway, not for street wear.

Link to comment
Share on other sites

And cute straight guys , and not you aunties and uncle type .....

Have any aunties or uncles here offended you, my little boy?

Aunties and uncles can be very well groomed nowadays, and they go for clothings which are many times finer and costlier than those from Hollister and AnF, which are meant for teens without their own identities.

:)

Link to comment
Share on other sites

Can I say Hollister and AnF are for Macho Marys? :P

Regular guys (gay or not) wear mostly high street labels like zara, topman, h&m, massimo dutti, pull & bear, berskha, etc. The higher end ones will go for brooks brothers, ted baker, ben sherman, fred perry, etc.

A&f and hollister are for kids, the clueless, fashionista wannabes, bengs and sloppy guys (gay or not). :P

Link to comment
Share on other sites

A&f and hollister are for kids, the clueless, fashionista wannabes, bengs and sloppy guys (gay or not). :P

So are polo, y3, g-star raw, ed hardy. The more trendy ones with the body will go for swedish label nudie, or the french april 77. Guys who can carry it should go for true religion.

Link to comment
Share on other sites

Have any aunties or uncles here offended you, my little boy?

Aunties and uncles can be very well groomed nowadays, and they go for clothings which are many times finer and costlier than those from Hollister and AnF, which are meant for teens without their own identities.

:)

Right fully so , they may wear trendy , Pracda , LV , etc ,...but their mentality kills .....

Link to comment
Share on other sites

I put the blame on "peer and media pressure" when consumers flocked to A & F when it first opened its doors.

It was quite happening initially (with all the topless models) but the frizzle dies out almost immediately.

I have yet to buy from them because I simply can't see the goods in the dark.

 

My nephew bought one and I was astounded by the price/cut of the product.

It was priced at "hype" level - a must-have if you want to be seen...

 

This reminds me of Giordano when it was first launched in the early 80s...

It was "the" brand to have..remember that cute frog logo?

Well see what it is now today ... a discount store for that extra/last minute T-shirt..

 

So if you do look good, an ordinary T-shirt suffice.

Just don't be a "label-whore".

Link to comment
Share on other sites

Giordano and bossini shirts can cost more than h&m, uniqlo and cotton on shirts!!!

I like how the entire giordano shop is awashed in red and white with "I love sg" loudy printed on tee shirts during national day periods....

Link to comment
Share on other sites

I like how you categorize all kinds of people just by what they wear. Way to go.

Fashion is a statement ! It certainly categorize just like any paper qualification ! Are you even well educated or just highly educated ?

Link to comment
Share on other sites

I like how you categorize all kinds of people just by what they wear. Way to go.

The world had followed this neat catogorization since eons ago...

People judge you not by what you are but what you wear... initially at least. So, you are what you wear rings true for most people... according to kurt hummel.

Link to comment
Share on other sites

If you have the figure and body, anything would look good on you. If you don't, then anything would look just like a piece of cloth over your body. I have been wearing Hollister many years as an alternative to AnF because it's way much cheaper and fits so nicely to me.

Link to comment
Share on other sites

where to buy hollister in singapore?  u buy from their official website n ship to singapore?

 

those in gmarket i brought long ago was FAKE. weird cutting, measurements and fittings...no wonder the cheap price.

Link to comment
Share on other sites

Have anyone ever thought why is it that it is so easy for angmoh to earn singapore customers money, by just putting a few good looking models in the ad and just putting the name abercrombie and fitch on the clothing ,

Whereas asian designers have to slog it out and make it in london, milan or new york before locals would consider it a 'prestige' brand, for example ashley isham, he is talented, but his clothes have to be worn by someone famous in the Uk, and the local newspapers have to report that so and so mini celebrity have worn some local designers clothes to a swanky bash in swinging london ,or attended some gala where the queen,elizabeth was the patron for said event before our local designers are seen to have arrived on the globa' fashion scene before locals can accept these designers as world class.

It says a lot about our local psyche, hmm, do we unconsciously still worship and put ang moh in general in a separate classs from locals.

An example i would like to use is the Bathing Ape brand , it is a t shirt, like any other t shirt, it is made in some third world sweat shop, the design of the ape on it is nothing spectacular but locals dont mind paying a premium for it, is it Egyptian cotton? No, is it made from gold threads, no . But some people find wearing it make them feel better than buying a local designers t shirr.

Well, what else can i say.

Truth is there are way more ang moh designers that shine than local ones... if you watch carefully... most local designs are quite inane when they are not following the key western tends or elements. There are good and bad inanes... I would say they mostly slant more towards the latter... unfortunately. Creativity is not a local trait as we dun have rich reserves of local culture to tap on unlike western countries. Our political history of 50 years can only inspire so many kueh lapis and tutu kueh tees...

Link to comment
Share on other sites

Does that spell the end of their topless male models working in stores? Oh noooooo!!!!!!!!!! :P

U can walk in topless urself or request the male staff working inside to take off their shirt

Link to comment
Share on other sites

I have yet to buy from them because I simply can't see the goods in the dark.

Sorry uncle maybe u need a pair of glasses or u can bring in torchlight to shine on the goods

Link to comment
Share on other sites

Have anyone ever thought why is it that it is so easy for angmoh to earn singapore customers money, by just putting a few good looking models in the ad and just putting the name abercrombie and fitch on the clothing ,

Whereas asian designers have to slog it out and make it in london, milan or new york before locals would consider it a 'prestige' brand, for example ashley isham, he is talented, but his clothes have to be worn by someone famous in the Uk, and the local newspapers have to report that so and so mini celebrity have worn some local designers clothes to a swanky bash in swinging london ,or attended some gala where the queen,elizabeth was the patron for said event before our local designers are seen to have arrived on the globa' fashion scene before locals can accept these designers as world class.

It says a lot about our local psyche, hmm, do we unconsciously still worship and put ang moh in general in a separate classs from locals.

An example i would like to use is the Bathing Ape brand , it is a t shirt, like any other t shirt, it is made in some third world sweat shop, the design of the ape on it is nothing spectacular but locals dont mind paying a premium for it, is it Egyptian cotton? No, is it made from gold threads, no . But some people find wearing it make them feel better than buying a local designers t shirr.

Well, what else can i say.

 

hm....

 

bathing ape is originally from japan created by Nigo, and then after it was sold to the IT group from HK, but Nigo still serves as creative director. So, technically Bathing Ape is not a white brand (or ever will be),  hence stating it as an example will be less effective. Maybe you can reference brands like hood by air/ktz? 

Link to comment
Share on other sites

Truth is there are way more ang moh designers that shine than local ones... if you watch carefully... most local designs are quite inane when they are not following the key western tends or elements. There are good and bad inanes... I would say they mostly slant more towards the latter... unfortunately. Creativity is not a local trait as we dun have rich reserves of local culture to tap on unlike western countries. Our political history of 50 years can only inspire so many kueh lapis and tutu kueh tees...

 

I think this boils down to the history in these countries. French couture is dying, but still celebrated in france because it is part of their tradition/culture. They are only so established now because french maisons like LVMH has been operating for so long. Plus there is already a infrastructure in place in the top 3 fashion capitals in the world, London, Paris and Milan. So for a small city/country like singapore, when emphasis is placed on GDPs, financial growth, it will be near impossible to create a similar infrastructure, and even if we did have a strong infrastructure, it is impossible to get the world to notice us unless there is a World War that depletes all the worlds resources except for us. Which is what happened for american fashion during WW2, when Europe was basically in turmoil and restricted use of all raw materials. The American Designers, with the help of hollywood, influenced the world with their own version of glamour and glitz (which may be considered inane for some fashion purists of that time).

 

So no, i don't agree that the local designers are bad. Its the matter of infrastructure and the power of influence that will truly change the perceptions of truly inane locals who opt for stupid logo tees, and useless logo bags. 

 

oh, and i don't think that a version of a kueh lapis t shirt can be called fashion.

Edited by krude
Link to comment
Share on other sites

I put the blame on "peer and media pressure" when consumers flocked to A & F when it first opened its doors.

It was quite happening initially (with all the topless models) but the frizzle dies out almost immediately.

I have yet to buy from them because I simply can't see the goods in the dark.

 

My nephew bought one and I was astounded by the price/cut of the product.

It was priced at "hype" level - a must-have if you want to be seen...

 

This reminds me of Giordano when it was first launched in the early 80s...

It was "the" brand to have..remember that cute frog logo?

Well see what it is now today ... a discount store for that extra/last minute T-shirt..

 

So if you do look good, an ordinary T-shirt suffice.

Just don't be a "label-whore".

 

true.. if u look like a greek god can walk out shirtless all will stare... 

no figure... bit difficult to buy clothes..

however diff body types suit diff clothes depends on the cutting too

Link to comment
Share on other sites

I think this boils down to the history in these countries. French couture is dying, but still celebrated in france because it is part of their tradition/culture. They are only so established now because french maisons like LVMH has been operating for so long. Plus there is already a infrastructure in place in the top 3 fashion capitals in the world, London, Paris and Milan. So for a small city/country like singapore, when emphasis is placed on GDPs, financial growth, it will be near impossible to create a similar infrastructure, and even if we did have a strong infrastructure, it is impossible to get the world to notice us unless there is a World War that depletes all the worlds resources except for us. Which is what happened for american fashion during WW2, when Europe was basically in turmoil and restricted use of all raw materials. The American Designers, with the help of hollywood, influenced the world with their own version of glamour and glitz (which may be considered inane for some fashion purists of that time).

So no, i don't agree that the local designers are bad. Its the matter of infrastructure and the power of influence that will truly change the perceptions of truly inane locals who opt for stupid logo tees, and useless logo bags.

oh, and i don't think that a version of a kueh lapis t shirt can be called fashion.

But the local designed silhouettes looks weird and are unflattering to the human body... there is no coordination and flow at all.... machan jepalang shapes and sizes all glued onto the human body... really too arty farty and 不敢恭维 lor... otherwise they will try to follow western classic shapes... and even that the local interpretations are unispired, boring and lacking in that 'element' that gives life to western designed garments

Link to comment
Share on other sites

hm....

bathing ape is originally from japan created by Nigo, and then after it was sold to the IT group from HK, but Nigo still serves as creative director. So, technically Bathing Ape is not a white brand (or ever will be), hence stating it as an example will be less effective. Maybe you can reference brands like hood by air/ktz?

Even not looking at the price... I think bathing ape design now is really inane and uninspired + BORING. sorry to those fans and supporters! Maybe last time when they were not jnder it group from hk they were bothered to put out more lively and refreshing designs

Link to comment
Share on other sites

The thing about a & f is narcissim at the maximum worst... the saturated by their smells, sound and vibes concept store is really saturated in our minds... who will pay for a $200 fragrance when just walking a few rounds in their shops will get your entire hair mixed with that toxic fragrance.... yucks.

Link to comment
Share on other sites

I think this boils down to the history in these countries. French couture is dying, but still celebrated in france because it is part of their tradition/culture. They are only so established now because french maisons like LVMH has been operating for so long. Plus there is already a infrastructure in place in the top 3 fashion capitals in the world, London, Paris and Milan. So for a small city/country like singapore, when emphasis is placed on GDPs, financial growth, it will be near impossible to create a similar infrastructure, and even if we did have a strong infrastructure, it is impossible to get the world to notice us unless there is a World War that depletes all the worlds resources except for us. Which is what happened for american fashion during WW2, when Europe was basically in turmoil and restricted use of all raw materials. The American Designers, with the help of hollywood, influenced the world with their own version of glamour and glitz (which may be considered inane for some fashion purists of that time).

So no, i don't agree that the local designers are bad. Its the matter of infrastructure and the power of influence that will truly change the perceptions of truly inane locals who opt for stupid logo tees, and useless logo bags.

oh, and i don't think that a version of a kueh lapis t shirt can be called fashion.

At least american people migrated from europe before the wars... no singaporeans have migrated from europe... the most only studied and play there for prolonged holidays

Link to comment
Share on other sites

Guest majordomo

A & f is dirt cheap if you buy from the states...10usd for a shirt that would probably cost $49.99 here. Always liked A&F because it's very much the only cheap fashionwear that actually has good quality they have the cuttings to show your definition if you are muscular. But as usual, being mainstream will garner all the negative views, and the company trying to make the brand as an icon doesn't help either.

 

now everyone is jumping on the hollister, hurley, underarmour trend :\

Link to comment
Share on other sites

  • Guest locked this topic
Guest
This topic is now closed to further replies.
×
×
  • Create New...