Rainbow shoelaces marketing ideas

[dancinghippo]

Hey guys, I own a small business in Singapore and I want to market my rainbow shoelaces to raise funds for a counselling and support group that supports addiction recovery but I haven't had much luck selling rainbow shoelaces to queer people in singapore. Any ideas? We ship globally too. It also comes with a little QR code that helps you with Singapore resources so you can pass the tag to your gay mate and not say a word and he'll know he's accepted.

 

Any ideas for more sales / marketing and any feedback on the product would be great!

[kjs2221]

You can do some short video clip and post on social media, teaching how to tie creative shoelace using your products.

Edited December 9, 2025 by kjs2221

[dancinghippo]

I think I'm just trying to figure out if gay people in singapore would buy and wear them since it marks them?

[cbm]

@dancinghippo Well you could start a poll to ask this question. 

 

[bigboyclubsg]

i feel your product would do well during pride/pink dot season. also might wanna check out queer spaces queer markets. maybe you can get a vendor spot

Edited December 10, 2025 by bigboyclubsg

[lonelyglobe]

On 12/9/2025 at 8:08 PM, dancinghippo said:

I think I'm just trying to figure out if gay people in singapore would buy and wear them since it marks them?

Spore is very conservative unlike US or europe,  we dont want people to know we are gay just like our government policy,  "dont ask dont tell".